Suttida A.

A passionate graphic designer with experience in brand identity, editorial design, and visual storytelling. I believe design should be supported by research and developed through a thoughtful process. I am excited to create sustainable and creative designs that represent each brand unique identity.

Info, Index

8. VA Partners

VA Partners
—
2022

Visual Identity
Visual Communication
Brand Guidelines
Website Interface Design

VA Partners
Instagram @worldwidewe
— Full-time Designer under GA49 Limited

VA Partners, a laws and economic consulting firm, work in the area of competition law, merging and acquisition, and auctions. This law firm work for large-scale enterprises to small businesses. I have an opportunity to design the corporate identity for this company. Starting the project by researching VA works, laws and economic associations, and customers. This project gives me so much new knowledge even if it is not involved in the design field, but it is quite interesting.

The symbol I created is a form of the V and A alphabet, merging with each other. There are two triangles in the middle pointing to each other, which look like an equilibrium which means the sandglass; a timer in the auctions and also mean justice in law. I have inspired the economic concept by a mathematical symbol, the Absolute Value. It’s the non-negative value, if you put this symbol with any numbers, it will be a positive or remove any negative sign in front of the number. This meaning enhances the company's character that everything VA works on will be positive.

For website interface and powerpoint presentation template, also use the identity from the VA symbol. There are 70 degree line from the symbol use to divided information and images. This website interface was designed with responsive designed to be suit for all devices.