2. G—OW


 


G—OW (Glow)

2024

Note:
Visual Identity



— Freelance at Pistachio Studio


G—OW (Geo / Glow) is a jewelry brand established by my partner as the lead designer, with me supporting the graphic design aspect. I began by designing the logo using geometric shapes, which reflect the fundamental design style of the jewelry collection. These shapes were then used to form the conceptual letters "GOW."

For the color scheme, I chose a gradient to evoke a sense of motivation and movement, aiming to inspire the audience and enhance their emotional connection to the jewelry before they wear it. Social media communications also feature graphics inspired by the logo, adding a dynamic visual element to showcase the products.