1. Faculty of Architecture, 
Chulalongkorn University





Faculty of Architecture, 
Chulalongkorn University

2023

All Rights Reserved : 
Note:
Visual Identity System
Logo Refinement
Visual Communication & Brand Guidelines



Faculty of Architecture, Chulalongkorn University
— Full-time Designer under GA49 Limited


In collaboration with faculty staff and professors, the design team proposed a refined logo and expanded the visual communication assets. These include both online and offline media, from social media templates and presentation slides to business cards, documents, and even souvenirs.




Each design incorporates elements inspired by the golden ratio, using this fundamental principle to balance information and images, creating a distinctive system. The alternative logo is widely applied across various media, reinforcing the faculty’s refreshed identity.