3. 40TH Anniversary 49Group
40TH Anniversary 49GROUP
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2023
All Rights Reserved :
Note :
Visual Communication
Publication Design
Poster Design
49GROUP, Architect 49 Co., Ltd.
— Full-time Designer under GA49 Limited
49GROUP, a group of company that work in multi-disciplinary design area, such as architect, interior designers, engineer, graphic designers, and experience designers. In order to celebrate the 40 years anniversary 49GROUP, I was appointed to manage the key visual of this ceremony. The objective is to convey that 49Group will encourage the design way from using belief in the past to using data driven design, under the theme “Belief and Reality”.
The most challenging and exciting to explore this project is the poster for each talk activities from each company. There are 15 different company, 15 different expertise, and 18 different talk. These will communicate the main event—40th anniversary of the group and will communicate their activities without make it look that similar.
— Part of Explorations
Identity of 49GROUP is the professional look and black and white brand identity with bold mono-line. By exploring the catchy elements, I tried something new for the group such as using fluorescent color, text out of the box, gradient and grain, and various font family. Because “Belief” can be anything and “Reality” is not always something boring. Why do we have to select only 2-3 font and few graphic elements to control the design system when we can use anything. This concept communicate not only the celebrations but also told the audience that 49Group is ready for adaptation with the world.