4. 30TH Anniversary Tong Hua Rice






30TH Anniversary TongHua Rice

2023

All Rights Reserved : 
Note:
Logo Design
Auxiliary Graphic Design



Tong Hua Rice
— Full-time Designer under GA49 Limited


To celebrate the 30th anniversary of Tong Hua Rice, a leading Thai rice company known for its high-quality products both domestically and internationally, the goal was to create visual communication for use on rice sacks sold in department stores across Thailand, as well as for online media.

As part of the design team at GA49, I explored visuals by using the original logo as a key element in designing the anniversary mark. With a strong heritage, the brand wanted to enhance its unity. I formed the number “30” using lotus leaves from the main logo, creating an emblem that fits well and stands out on rice packaging.




For the supporting graphics, I used thin lines to create patterns inspired by natural elements such as the sun, water, and soil. These delicate lines align with the brand’s character and were also applied across other media, including greeting cards and souvenirs used for promotional purposes.